Head outdoors, Instead of Stores

Skip the queues, chase the views.
In a world overflowing with chaos, overstimulation and overconsumption, we’re breaking holiday habits this Black Friday — choosing to head outdoors instead of to the stores.

Step away from the sales and into the sunshine. Pack an overnight bag instead of a shopping bag, and trade bright screens for even brighter skies. Escape the 9-to-5 grind, chase the horizon, and end your day camper-side with a cold drink and a golden sunset.